An article on the Lego SpongeBob SquarePants themed toy building sets meteoric rise to the top of the toy world. The joining of Lego and the SpongeBob SquarePants franchise shines as a marketing masterpiece.

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"Who lives in a pineapple under the sea?" And who hasn’t heard this whimsical opening line? I know you want to say it-those two little words. Go ahead; scream it, "SpongeBob SquarePants!" Most of the country and a large part of the world are very…

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